Sascha Puljic passes the ball, sorry, the key-note to Dennis Sorensen, who continues to explain the strategy. "Optimizing our service model to deliver satisfaction at lower cost is one of the main goals." But it will be also important to position the brand to restore value and perception. 

Dr. Diana Mantel

As Alex so helpfully explains: read our live-blog, enjoy our live-blog, and share our live-blog! We offer you videos, photos and of course text you can easily share on Facebook, Twitter and Instagram. And of course: keep on tweeting your impressions, too! 

Dr. Diana Mantel