Letztes Update:
20181127111829

Offense and defense - like in sports

08:42
22.11.2018

Also in stakeholders there are differences:
Typical stakeholders for Defensive BI:

  • marketing 
  • sales

Typical stakeholders for Offensive BI:
  • Regulatory and Compliance
  • Finance and Accounting

But most importantly: both Offense and Defense are important - like in sports. There will be elements of both of them in a good strategy - the balance matters.


Dr. Diana Mantel

Flexibility vs. control

08:38
22.11.2018

An offensive strategy focuses on flexibility, whereas a defensive strategy focuses on control. That makes it important to have for example a close look at the regulatory environment, the competitor's data capabilities or the overall business strategy. All that makes it crucial for choosing a defensive or offensive strategy. 

Typical Business Objectives for Offensive BI:

  • increase revenue and profitability
  • increase customer NPS

Typical Business Activities for Defensive BI:
  • campaign management
  • customer aquisition 
  • customer journey optimization
  • up-selling and cross-selling

Dr. Diana Mantel